Alex is a director on the AmeriSpeak team and works across the Client Services and Business Development groups as the lead of Amplify AAPI and Foresight 50+. He is also the relationship manager for the AARP account. Alex has expertise championing research and representation in research for AANHPIs in the U.S. He has deep experience conducting quantitative and qualitative brand and reputation research from survey creation and data analysis to report creation and presentations.

Alex has championed Amplify AAPI as a speaker and panelist at several conferences and summits, including the Asian American Advertising Federation (3AF), Association of Asian American Studies (AAAS), Center for the Study of Asian American Health (CSAAH), Asian American Journalist Association (AAJA), Alliance for Inclusive and Multicultural Marketing (AIMM) and the National Asian Pacific American Caucus of State Legislators (NAPACSL).

Prior to coming to NORC, Alex spent 20+ years at the market research agency, the Harris Poll (part of the Stagwell Group), leading large-scale, multinational consumer, B2B, and non-profit research projects in the U.S, Asia, Europe, Latin America, and Middle East markets. Alex also led the development of transformational brand and reputation programs, working as an advisor to senior executives at some of the world's largest and most influential organizations.