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Gabi Aden

Associate Director of Events
Gabi is an accomplished event designer who masterfully orchestrates government convenings and corporate events, creating impactful experiences.

As associate director of events at NORC, Gabi masterfully produces client convenings and corporate celebrations from conception to execution. Gabi shares her expertise with NORC’s events team of planners in comprehensive event management, overseeing everything from strategic design, venue sourcing, contract negotiations, registration, call for abstracts, speaker management, promotional efforts, menu and audio-visual design, plenary run of shows, reporting fulfillment, and facilitation of equal access for impaired participants. 

Since joining NORC in 2021, Gabi has served as logistics lead and event producer for the Department of Health and Human Services (HHS), Office of Population Affairs (OPA) technical and logistics support contract. She plans and executes national grantee conferences and meetings, bringing together OPA’s grantees, stakeholders, and partners to share insights, foster collaboration, and inform policy discussions on reproductive health and adolescent well-being. At these convenings, Gabi provides full scale coordination of the education and poster sessions, exhibits, and plenaries annually keynoted by the Assistant Secretary of Health (ASH). She also supports the Assistant Secretary for Planning and Evaluation (ASPE) and Physician-Focused Payment Model Technical Advisory Committee (PTAC) technical and logistics support contract where she began as deputy of logistics. 

With over 20 years of industry expertise, Gabi has orchestrated hundreds of events and city-wide conventions for up to 5,000 attendees for nonprofits, professional associations, and government organizations. Drawing on deep industry experience and expert insight, she creates impactful experiences. Gabi’s point of distinction is in her attention to detail, creative spirit, and ability to problem solve and provide solutions with expert insight while delivering exceptional events for NORC and its clients. 

Education

MTA

The George Washington University

BS

University of Florida

CMP

Convention Industry Council

CGMP

Society of Government Meeting Professionals

Honors & Awards

Employee Recognition Award | 2022

NORC at the University of Chicago

Tom W. Smith Conference Award | 2021

NORC at the University of Chicago

Project Contributions

Physician-Focused Payment Model Technical Advisory Committee (PTAC)

Supporting and evaluating physician-generated ideas for improving care and lowering costs

Client:

U.S. Department of Health and Human Services Office of the Assistant Secretary for Planning and Evaluation

The General Social Survey

The most rigorous, widely used data on the attitudes, opinions, and behaviors of the American public

Client:

The National Science Foundation

National Social Life, Health & Aging Project

A pioneering nationally representative study of the intersection between social and intimate relationships and healthy aging

Client:

National Institute on Aging

Medicare Current Beneficiary Survey (MCBS)

The most comprehensive source of data on Medicare spending and the evolving needs of beneficiaries

Client:

Centers for Medicare & Medicaid Services

PCORnet Data Convening

Exploring data infrastructure enhancements to support patient-centered outcomes research

Client:

Patient-Centered Outcomes Research Institute