Sherry is the director of NORC’s Social Data Collaboratory. Her interdisciplinary research applies the approaches of health communication, data science, and public policy to understand how both traditional and new media influence health behavior. For over a two decades, she has focused on the roles that tobacco control and other tobacco-related advertising play in shaping attitudes, beliefs, and tobacco-use behaviors among youth and adults. Since 2010, her research scope has expanded to include examinations of the impact of numerous public health media campaigns, including illicit drug use prevention, obesity prevention, mental health promotion, and vaccine promotion campaigns, as well how pharmaceutical advertising affects health care utilization.
Sherry serves or has served as the principal investigator on research studies funded by the National Cancer Institute; National Heart, Lung, and Blood Institute; the Centers for Disease Control and Prevention; the Robert Wood Johnson Foundation; the State of California; and the Truth Initiative.
Before joining NORC with her team in July 2016, Sherry was a senior research scientist at the Institute for Health Research and Policy (IHRP), where she established and directed the Health Media Collaboratory (now NORC’s Social Data Collaboratory) in 2011. She was an IHRP Fellow and a Research Professor at the University of Illinois Chicago School of Public Health.
Quick Links
Education
PhD
University of North Carolina at Chapel Hill
MBA
Columbia University
BA
Johns Hopkins
Project Contributions
Publications
-
WATCH: Sherry Emery Talks Social Media Research & Health Equity
Video | October 23, 2024
-
"Youth and Young Adult Awareness of and Perceptions About Tobacco Marketing as a Social Justice Issue"
Journal Article | May 31, 2024
-
opens in new tabYouth and Young Adult Awareness of and Perceptions About Tobacco Marketing as a Social Justice Issue
Journal Article | May 31, 2024
-
opens in new tabExploring #MentholBan on TikTok: a Thematic and Semantic Network Analysis
Journal Article | February 21, 2024
-
opens in new tabDeciphering Influence on Social Media: A Comparative Analysis of Influential Account Detection Metrics in the Context of Tobacco Promotion.
Journal Article | January 27, 2024
-
Youth and Young Adult Blunt Use Predicts Progression to Other Nicotine Product Use in the United States
Journal Article | December 31, 2023
-
“Associations between Partisan Media Consumption, Opioid Use Disorder Stigma, and Opioid Policy Support: An Exploration of the Media’s Role in the Ongoing Opioid Epidemic”
Journal Article | September 20, 2023
-
"Engaging Communities of Color in Examining Tobacco Industry Narratives on the Proposed Menthol Ban"
Presentation | April 24, 2023