Entrepreneurship in the Population: Entrepreneurial Activities by State
December 2022
The Entrepreneurship in the Population interactive dashboard explores entrepreneurial activities by state.
To understand entrepreneurship more fully, we must study the pathways to business ownership and extend the scope of research beyond existing business owners.
The EPOP survey considers the experiences of current entrepreneurs, individuals in the process of starting a business, and those who are no longer business owners.
NORC launched the EPOP Survey Project in 2022. Since then, the EPOP has conducted three annual surveys collecting experiences and attitudes towards business ownership and self-employment from nearly 100,000 individuals—the data is shared through interactive data visualizations, briefs, and public use data files. EPOP is unique as it modularly captures and measures experiences along the continuum of entrepreneurship—from prospective owners to freelancers and gig workers to current business owners, to those who have closed their businesses.
This visualization was created by NORC’s VizStudio, a creative community of experts who turn complex data into compelling visual stories.