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Child Savings Accounts Make Parents with Low Income More Hopeful

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Financial Coaching, Stipends, and College Seed Money from Infancy

All parents want the best for their children, yet the opportunity to go to college or technical school can seem out of reach for many. Oakland Promise’s Brilliant Baby program helps parents with lower incomes unlock the benefits of post-secondary education for their children. Brilliant Baby is one of the nation’s first Child Savings Account (CSA) programs to offer a combination of financial coaching, stipends, and college seed money ($500), from a child’s infancy.

“Our objectives are to help improve a program that could serve as a national model. We also want to build the evidence base for early CSA interventions and Oakland Promise’s own capacity to conduct formative evaluation so that it can better serve those who need it most.”

Principal Research Scientist

“Our objectives are to help improve a program that could serve as a national model. We also want to build the evidence base for early CSA interventions and Oakland Promise’s own capacity to conduct formative evaluation so that it can better serve those who need it most.”

Study Reveals Benefits of One-on-One Financial Coaching

NORC’s ongoing study of this intervention reveals that when their children are 18 months old, both families who received a standard CSA and those with a CSA plus one-on-one financial coaching had increased expectations of how many years of education their child would complete. They also had greater hope for the future and were less stressed. CSA recipients who were offered financial coaching were also more likely to save for their child’s education, participate in nutritional programming, and experience increased financial well-being. NORC will conduct its next follow-up when participating children are 36 months old.



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