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NORC at the University Chicago

Martha Stapleton

Pronouns: She/Her

Vice President
Economics, Justice & Society
Center on Public Safety & Justice
Martha’s focus is on project management, qualitative methods, and design and testing of survey materials.

Martha offers 25 years of project management across a wide variety of federal agencies, topic areas, and level of complexity. She also has expertise in developing and testing survey instruments and materials using a range of fit-to-purpose evaluation methods. She has led numerous survey design and testing efforts for the U.S. Census Bureau, Energy Information Administration, the National Cancer Institute, National Institute on Drug Abuse, National Institute for Occupational Safety and Health, National Institute of Child Health and Human Development, National Institute on Aging, the Consumer Products Safety Commission, the Food and Drug Administration, and the U.S. Department of Agriculture’s Food and Nutrition Service, among others. She has contributed to conference presentations and peer-reviewed journal articles, including as lead author of a book chapter, “Best Practices in Managing Large-scale Qualitative Research Practices.” 

She currently co-directs a large-scale multi-mode household survey that uses adaptive methodology incorporating nonprobability sampling and web-based outreach to conduct the latest iteration of the Association of Fish and Wildlife Agencies long-running National Survey of Fishing, Hunting, and Wildlife-Associated Recreation.

Project Contributions

Survey of Fishing, Hunting & Wildlife-Associated Recreation

Streamlining, economizing, and increasing the reach of a venerable national survey

Client:

U.S. Fish and Wildlife Service, The Association of Fish & Wildlife Agencies

Antisemitic Attitudes in the United States

Updating a landmark survey of the spread of antisemitic beliefs among U.S. adults

Client:

Anti-Defamation League

City of Chicago Census & Data Collaboration

NORC helps the City of Chicago advance equity efforts by ensuring accurate Census counts

Client:

The City of Chicago’s Chief Equity Officer

Publications

Research Library & Findings