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Older Adults & Caregivers in Public Health Emergencies

85 year old mature senior couple at home holding hands, in love, married 60 years. This senior love couple  are  aging together, holding hands. Senior healthcare at home
A study of the needs of older adults and caregivers in public health emergencies and resources to help them
  • Client
    CDC Foundation
  • Dates
    September 2020 – June 2023

Problem

The pandemic affected the well-being of older Americans.

As the COVID-19 pandemic began in early 2020, it soon became clear that older residents in community dwellings and their unpaid caregivers were among the most likely to be seriously affected. But the public health and medical communities did not know which interventions would be most helpful, nor did they have good data on what resources were available.

Solution

NORC identified what older adults and caregivers needed and who could assist them.

The first step in this project by NORC at the University of Chicago was to determine the key needs and concerns of Americans aged 50 and older and the family members and friends who cared for them. To do that we:

  • Held focus groups with these populations in English and Spanish
  • Interviewed representatives from 30 national or local care-providing organizations
  • Used NORC’s AmeriSpeak® Panel to conduct a nationally representative survey of older adults
  • Analyzed what older Americans and their caregivers were saying in their public social media posts

Among oft-cited concerns were social isolation, deferred medical care, and management of chronic illness. Then, in an environmental scan, we searched the internet for resources, programs, and services to meet these needs.

Result

We collaborated to create a new online resource: Search. Find. Help.

Our research culminated in the mid-2021 launch of Search.Find.Help.org, a new website supported by the CDC Foundation, with technical assistance from the Centers for Disease Control and Prevention (CDC). NORC worked with our partner Burness. The online library has links to over 300 resources we identified as helpful. It enables organizations and staff at organizations supporting older adults and caregivers to search keywords such as “telehealth" and “disabilities” and find services that these populations need in public health emergencies, including hurricanes and wildfires. Between June 2021 and May 2024, the site logged over 97,000 users. In response to our research, the CDC Foundation also funded a community-based grant program to help older people get needed services during the pandemic.

Project Leads

“Search. Find. Help.’ lives beyond our initial work. We are making it easier for community organizations to help older adults and caregivers during very difficult times.”

Associate Director

“Search. Find. Help.’ lives beyond our initial work. We are making it easier for community organizations to help older adults and caregivers during very difficult times.”

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